The Los Angeles Dodgers recently completed their first season in their lucrative deal with Time Warner Cable.
TWC was unable to strike deals with other providers, causing the Dodgers to be seen only by those with TWC. In the end, TWC was able to strike a deal with KDOC to air the Dodgers final six games of the season. Despite its’ efforts to make a deal, DirecTV and others would not budge in their negotiations.
According to Dylan Hernandez of the LA Times, Dodger owner Magic Johnson sees something being done before next season:
I think we’re going to be on TV next season,” Johnson said Sunday. “I really do.”
With pending mergers for both TWC and DirecTV with Comcast and AT&T, respectively, a deal could be done now that the regular season is over. The playoffs begin Friday and those games will be nationally televised. SportsNet LA will run pre-game and postgame shows coinciding with the Dodger postseason games.
Johnson tried to take matters into his own hands with the negotiations, which he also discussed:
I asked them, ‘Can we do anything to make this deal happen because our fans are suffering?’” Johnson said. “They felt they had a good proposal on the table. They did respond, so I give DirecTV credit.”
While the Dodgers led the league in attendance this season, their television numbers were lower than ever. Fans were forced to wait for games that were nationally televised with ESPN or Fox Sports 1. On the field, it did not affect the players as the team won its’ second straight National League West title.
The Dodgers, their fans and TWC hope they can strike a deal this off-season to bring the broadcasts to everyone.