The second half of the Los Angeles Dodgers season begins Friday while the SportsNet LA distribution rights dispute continues to linger.

To this point, aside from Time Warner Cable customers, Bright House Networks and Champion Broadband subscribers also have access to SportsNet LA. AT&T, Charter, DirecTV and a slew of other cable providers have yet to agree to terms to carry the Dodgers’ exclusive network.

TWC recently placed an ad in the Los Angeles Times as a means of clarifying some of their reported demands. It was the latest measure in a saga that’s spilled outside the realm of sports with LA mayor Eric Garcetti addressing the blackout.

Given their presence in the industry, DirecTV has been viewed as TWC’s main opposition in the standoff. And according to Michael Lev of the OC Register, David Rone, president of sports, news and local programming for TWC, doesn’t believe DirecTV will add SportsNet LA this season:

My heart says never say never,” Rone said. “My mind tells me, the way they’re acting, it’s unlikely we’re going to do a deal this year.”

Rone added DirecTV hasn’t shown any urgency in negotiating and he accused them of not caring about the fans who have been left in the dark:

They’ve shown absolutely no sense of urgency towards getting a deal done, which is completely baffling to us given the quality of the Dodgers team, the fact they’re in first place and the fact they have these exciting ballplayers they’ve invested in. Fans are dying to see these games. DirecTV just doesn’t seem to care at all.”

Team president and CEO Stan Kasten stated in June he was disappointed with what’s transpired and said there is constant work being done in hopes of reaching a resolution. Aside from a handful of scheduled nationally televised games, Dodger broadcasts will largely remain on SportsNet LA as the team makes their push towards the playoffs.

When a similar situation unfolded between Cablevision and the Yes Network, former New York Mayor Michael Bloomberg got involved and helped foster an agreement in 2003.

Garcetti’s comments have made it clear he’s aware of the situation and is unhappy, but it may be time for him to do more.
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About The Author

Matt is a journalist from Whittier, California. A Cal State Long Beach graduate, Matthew occasionally contributes to Lakers Nation, and previously served as the lead editor and digital strategist at Dodgers Nation, and the co-editor and lead writer at Reign of Troy, where he covered USC Football. You can follow Matt on Twitter @mmoreno1015

5 Responses

  1. Dolores Steele

    If the Dodger’s had really cared about their fans they would have left the games on KCAL9 where everyone could watch them instead of chasing the almighty dollar.

    Reply
  2. Klaus

    We aren’t fooled by Rone. Stand alone channels are a ripoff and it never should have happened in the first place. This dude, Rone, keeps blaming DirecTV but we all know that the whole scheme screwed over fans from the start and we aren’t buying his fake sympathy.

    Reply
  3. Derek

    Nice try TWC. Have fun filing chapter 11 lol!!

    This doesn’t say much for Dodger management really. They should’ve known better and made a better deal.

    Reply
  4. Mark

    Completed PR bs from TWC. They’ll of course publicly take the high road, and pretend the fans are their only concern. The reality is they made a stupid deal and overpaid for the product. Now they need other carriers to underwrite that stupidity, and DTV and others are wisely not game. This will drag on for a while I’m sure. I am content to watch the games online.

    Reply
  5. loner 17

    LA Fans are pretty strong. We can go on with our lives without Dodger Baseball
    the some way we have done without NFL Football.

    Reply

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