With the Los Angeles Dodgers coming off one of their most exciting seasons in recent memory, Dodgers’ season ticket holders are eager to renew their season ticket packages. With this news it’s resulted in the momentary suspension of season ticket sales for the 2014 season.
Reported by Bill Shaikin of the Los Angeles Times via vice president of ticket sales, the news is a direct reflection of the hype and excitement surrounding this Dodgers squad:
In an industry in which a renewal rate of 90% is considered excellent, Siegel said the Dodgers have gotten renewals from “over 98%” of their season-seat customers.
The organization has far surpassed season ticket sale expectations. With only 2% of season ticket holders who chose not to renew, this leaves little availability for fans looking to purchase their inaugural season ticket packages with the Dodgers.
Shaikin also adds that Siegel has announced a new pricing strategy that’ll be implemented this season:
For the first time, he said, the Dodgers are reserving the right to adjust game prices during the season. For instance, that $35 ticket could jump to $45 if Clayton Kershaw is seeking a second consecutive no-hitter, or it could drop to $25 if the Dodgers have fallen out of contention.
With the high demand for season tickets, Dodger fans will undoubtedly continue to buy these tickets regardless of inflation. This should foreshadow promising individual ticket sales that are for purchase on the team website starting this Friday and at Dodger Stadium on Saturday. These games will be divided into four categories dependent on game popularity projections.
Notable promotional games include April 24 against the Phillies with the Clayton Kershaw Cy Young bobblehead night as well as a June 26 game sporting the fan choice Brian Wilson bobblehead.
This unprecedented demand for season tickets is an exciting indicator of the energy to come from Dodger fans throughout the upcoming season.
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