The Los Angeles Dodgers have crept back into the NL West race, but thousands haven’t seen their latest stretch of improved play. With the halfway point of the season coming soon, Time Warner Cable’s SportsNet LA is still unavailable in homes of countless Dodger fans in the Los Angeles area.
With TWC and other cable providers yet to come to terms on broadcast rights, 70 percent of fans in the Los Angeles have been unable to watch the Dodgers this season. Only a handful of games have been nationally broadcasted and for all other games, fans have had to resort to other means.
Some of which includes, listening to radio broadcasts and attending home games. According to Andy Fixmer of Mashable.com, one result of the limited TV availability has been an increase in the KLAC 570 AM ratings:
The station’s exclusive broadcasts of Dodgers games are drawing 48% more listeners this season, and its share of the radio audience has doubled compared with a year ago, according to Nielsen Audio ratings supplied by the station.
Fixmer also reports fan attendance is up from last season’s MLB-best finish:
Through 24 home games this season, the Dodgers had drawn 1.11 million in attendance, an 8.1% increase from the same period a year ago, according to figures provided by the team.
These rises in broadcast listeners and attendees to the games are great for the radio station and Dodger Stadium, but neither provide an ideal solution to the TV blackout.
Two days ago the Dodgers’ ace, Clayton Kershaw, made history by pitching his first career no-hitter. Fans listening and in attendance witnessed this memorable moment, but only 52,000 viewers got to watch it in its entirety on TV.
Although controlling owner Mark Walter stated otherwise, there doesn’t appear to be much progress being made on negotiations for other networks to add SportsNet LA.
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