Along with needing to revitalize the team on the field, the Guggeneheim group has also placed an emphasis on improving community relations since assuming ownership of the Los Angeles Dodgers. Frank McCourt had frayed a once strong relationship between the community and the Dodgers, and led by Magic Johnson, the current ownership regime has made significant progress in re-establishing that connection.
The latest step in being active within the community is the launching of a new program, Kids 4 Dodgers Baseball. According to Ken Gurnick of Dodgers.com, the Dodgers will host 250 youth and provide them with the experience of attending a game at Dodger Stadium:
The club will host 250 youngsters at 51 Dodgers home games this season. They will be bused to Dodger Stadium and receive a game ticket, a voucher for a Dodger Dog, a beverage and a Kids 4 Dodgers T-shirt.
Revered throughout Los Angeles for his success with the Lakers and vast business ventures in which he invested back in multiple communities, Johnson touched on the importance of the program, via Gurnick:
It is our pleasure to launch Kids 4 Dodgers Baseball and host children at our games who otherwise may not get the opportunity to experience ‘Blue Heaven on Earth’,” said Dodgers owner Magic Johnson. “Our success on the field is just as important as how successful we are off the field in the L.A. community. I believe Kids 4 Dodgers Baseball is a very special addition to the Dodgers’ community outreach programs.”
The group attending Friday’s game will get an opportunity see the Dodgers face the Arizona Diamondbacks, whom they have yet to drop a game to this season. Along with the joy of being able to take in a Dodger game, the hosted guests will also see Zack Greinke take the mound, who is undefeated this season.
Groups that wish to be considered for the community program can apply online at www.dodgers.com/K4DB or call 323-224-1435.
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