Season ticket sales were suspended after a renewal rate of above 98% was reached in the year after the team reached the NLCS for the first time since 2009. Times have changed rather quickly under the Guggenheim Group, as many can remember the days when Dodger Stadium was empty under former owner Frank McCourt.
According to Bill Shaikin of the LA Times, the organization has found a way to possibly curb season ticket sales:
The Dodgers now are charging as much as 140% more than the season price set last fall. They increased the price in each of the 20 ticket categories made available Friday, and by at least 50% in 10 of them.
Prices have gone up in a few areas and the difference is significant via Shaikin:
While it is common for a pro sports team to raise prices on season tickets each year, it is highly unusual for a team to raise those prices twice within a year. Among the price hikes: field box MVP from $75 per game/$6,150 for the season to $100/$8,200; infield loge box value from $26/$2,132 to $40/$3,280; and preferred reserve value from $5/$410 to $12/$984.
The thinking may be that with the increased prices, sales will slow down enough to prevent the suspension again. Individual game tickets went on sale on Friday and with all the new promotions this season, tickets are sure to be sold out before the season begins.
Excitement has grown around the team, as they are considered the favorites by many analysts, with a rotation featuring two former Cy Young winners and a lineup featuring sluggers such as Hanley Ramirez, Adrian Gonzalez, Matt Kemp and Yasiel Puig. After falling from the top, the Dodgers are sure to be among the league leaders in attendance again this season.
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