The Los Angeles Dodgers hosted Blogger night on Monday and Wednesday this week, inviting several local bloggers to get a hands-on look at the remaining products that headline the 2015 promotional schedule, and the opportunity to sample past, current and upcoming food items.
Organized by Steve Brener of the Dodgers’ public relations department, the event was led by vice president of ticket sales David Siegel, who has great enthusiasm for the items the Dodgers offer. “We’re so passionate about our great promotions and giveaway items,” he said.
Given the wide range of fans who attend games, the Dodgers have focused on providing items and experiences that all can relate to. “We really look to create products and activations that speak to [the diverse Los Angeles] market,” Siegel said.
After reviewing the various giveaways that are to come at Dodger Stadium, including a Juan Uribe bobblehead that remains on the promotional schedule despite his being traded to the Atlanta Braves, bloggers were then treated to a mouthwatering dinner.
The Levy staff carried in one plate after another, with several oohs and ahhs from the hungry group they were about to feed. While the majority of the food served is currently available at Dodger Stadium, a “pop fly” Dodger Dog made the rounds.
Sitting on a pretzel bun, covered with beer cheese and topped with popcorn, the unique concoction taste better than it may come across — it should be a favorite of those with taste buds for cheese.
Chicken wings, corn on the cob (available at Think Blue BBQ in the left field pavilion) sweet corn nachos (available at La Taqueria stands on field, loge and reserve levels) that were introduced during the Dodgers’ fifth homestand were met by rave reviews.
While getting to sample the food items and receiving a first look at bobbleheads, collectors’ pins, and more was an interesting look behind the scenes, what resonates is the organization’s drive and effort to provide their fans with memorable products and experiences.
As opposed to what’s generally seen across other stadiums in professional sports, the Dodgers make giveaways available to the first 40,000 fans in attendance. Furthermore, the general sense is the organization isn’t satisfied with what they’ve accomplished. They’re interested in learning what can be improved on and what their fans desire, and the two-night blogger event was another step in that direction.