The Los Angeles Dodgers open the second half of the 2015 season Friday sitting atop the National League West division standings and riding some momentum, winners in four of the last five games. As for off-field matters, Time Warner Cable’s SportsNet LA is also looking to build on their own respective upswing.
According to communications manager for Time Warner Sports Nadia Gonzalez, the Dodgers’ exclusive network that provides unprecedented behind-the-scenes access, has seen ratings increase 81 percent following distribution to Charter Communications customers — over a span of 30 games.
Household ratings have gone from .63 to 1.14, plus total viewers has increased 77 percent. With a larger reach in the Southern California region, SportsNet LA also posted its highest telecast ever (1.57 household rating) on June 23 when the Dodgers faced the Chicago Cubs at Wrigley Field.
The Tuesday game pitted Zack Greinke against Jason Hammel in what morphed into a pitchers’ duel as each right-hander put forth a scoreless performance. Unfortunately for the Dodgers, they came up short in 10 innings.
The previous ratings high (1.50 household rating) came Sept. 24, 2014 when the Dodgers defeated the San Francisco Giants to clinch a second consecutive National League West division title; that game was also broascast on KDOC-TV as part of TWC’s good-will effort to get the Dodgers on local televisions as pay-TV providers continued to hold out and negotiations stalled.
Included in the highest-rated games from this season are the Dodgers extra-innings road win over the Arizona Diamondbacks on June 30 (1.40 household rating) and Jimmy Rollins’ first look at the Philadelphia Phillies on July 6 (1.39 household rating). Along with being available to Charter customers, SportsNet LA is also carried by Bright House Networks.
With DirecTV, Dish Network and several others still at odds with TWC, their increase in ratings and viewership is further demonstration of the large demand and interest that exists for the Dodgers.